BIG DATA & HADOOP

Good to know that 73% of online adults now use a social networking site of some kind. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis. Want to know more, the list is on: e-mail: 2.2 billion –Â...

MBA Vs. Business Analytics

“Every two days now we create as much information as we did from the dawn of civilization up until 2003” – Eric Schmidt (Executive Chairman, Google), Techonomy Conference – 2010 The turn of the millennium saw a paradigm shift in the engine of ...

ROMI Analysis

Case-let to explain the concept: ABC Inc. client engagement Group is every now and again captivated; to help customers see how their showcasing exertions effect lead generation and sales. These solicitations come in numerous shapes and sizes yet have a te...

Analytics in Media & Entertainment

Specifically with respect to the media and entertainment industry, there was a time when marketing and advertising of films meant ensuring every inch of hoarding space in the city is filled with the posters of the upcoming movie and of course the mandator...

Email Marketing Facts

Email Marketing  Over the past couple of years, like flyers marketing, it seems like email marketing campaigns have lost it’s effectiveness due to social media. However let’s not conclude that they’re dead, They’re not dead, and if done accur...

Role of Backlinks in SEO

Role of Backlink in SEO(Search Engine Optimization) What is a backlink and why are they imperative? Backlinks or Inbound Links (Ibl’s) are connections that are controlled towards your site and are the building pieces to great Search Engine Optimizat...

SEO Vs SEM

What is the difference between SEO and SEM? Are they same or different? SEO is a part of SEM or subset of SEM.  The contrast between SEO and SEM is basically that Search Engine Optimization is some part of Search Engine marketing or Search advertising as...

Placement Scenario in Analytics

In India today, you will find anywhere between 500 to 800 analysts from 10,000 employees. With the increase in the demand, the salary associated with this job field is also increasing at a fast pace. Currently KPOs are one of the industries hiring maximum...