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Digital Marketing & Analytics

Data Panacea Academy offers Certification in Digital Marketing Analytics the classroom program is Approx. of 60 hrs delivered in association with our partener B-schools in various cities like Mumbai, Pune, Ahmadabad, Nagpur & Hyderabad in classroom mode whereas rest of India we offer online Live Virtual Classroom.
Over the period of time the digital industry has seen a big transformation. The digital market has evolved as Google market. Though our course focuses on almost all the aspect of digital marketing & analytics still Google analytics is one of our key component.

 

COURSE BRIEF

COURSE OUTLINE

METHODOLOGY

COURSE FEES

 

DPA offers the most needed program in this current market scenario. We joined hands with various B-Schools to evolve its management program and bridge the gap between curriculum offered by B-Schools and the current industry need.

We offer the most comprehensive program which is been designed to cater the need of every individual. In the one year regular program we teach students all advanced tools and techniques and with the help of real time case studies students gain hands on experience and knowledge of industry standards.

Internship being the important aspect is been served to students for nurturing their skills and co-relate the study with real time work experience. It gives an edge by the completion of program; students are all set to face the real world.
The PGD Business Analytics program is offered as full-time one year class-room program divided in to four trimesters. Each trimester focuses on various aspect of business Viz. Marketing, Finance, Operations

COURSE OBJECTIVE

The main objective of this program is to prepare next-gen managers who can take the lead to run the business on data insights not on intuitions. During the course you will learn various aspects of data handling, analyzing them on tools like Excel, R, Tableau & jmp, creating data insights by using various statistical analytics techniques including data analysis in various domains like Retail, Banking, and Digital Marketing etc.

You will learn:

Data analytics(Quantitative & Qualitative)

  • Big data Analytics
  • Marketing & Digital Marketing Analytics (Marketing Specialization)
  • Financial Analytics(Finance Specialization)
  • HRMS & HR Analytics(HR Specialization)
  • Representation of all findings

COURSE PRE-REQUISITES

  • It doesn’t require any prior work experience.
  • Having Math or Statistics at 12th level
  • Good IQ is must

Introduction to Internet Marketing

  • Evolution of Medium
  • Online advertising concepts
  • Identifying trends & basic principles

Search Engine Optimization (SEO)

  • On – Page Optimization
  • Off – Page Optimization
  • Keywords Research and Analysis
  • Google Webmaster Tools

Search Engine Marketing (SEM)

  • Pay per Click Marketing
  • Keyword Research
  • Landing Page & Bidding
  • Creating effective Ads
  • Display Campaigns
  • Remarketing Concept & Implementation
  • Conversion Tracking & Implementation

Social Media Marketing 

  • Knowing & understanding social media platforms
  • Examples of good / bad use of social media
  • Facebook Marketing
  • Linkedin Marketing
  • Twitter Marketing
  • Youtube Marketing

Email Marketing                                                                                                                                                                     

  • Choosing email service providers
  • Creating Optimized Campaigns
  • Email Marketing Explained
  • How to measure success
  • Managing your database

Display / Banner Marketing

  • What is Display Advertising?
  • How are Banners bought & sold?
  • Banner formats & their usage
  • Creating & implementing display campaigns

Web Analytics

  • Introduction to Web analytics
  • Google Analytics Interface
  • Standard Reporting
  • Advertising
  • Conversion Tracking
  • Best Practices & Iteration

Integrated Marketing Digital Marketing Strategy & Planning

  • Campaign Planning
  • Measurement of Marketing Mediums/Channels
  • Best Practices: Examples

 Social Media Analytics

  • ROI/ROMI = Return on Investment
  • Creating the best-practice measurement scorecard
  • Mobile Analytics: How Mobile is Different than Other
  • Digital Channels
  • Social CRM
  • The Future of Digital Data: Business Intelligence

 

Pre-Course Reading Material

Pre-course perusing materials which are as reading material, cases, articles and so forth, will be made accessible to all Students well in advance. Students are expected to spend at least 8 to 10 hours for every week studying the materials before they begin classes of each module. Online evaluations and pre-course activities are likewise fused in the project to guarantee scholastic thoroughness.

Classroom Training

Most of our programs are of classroom sessions delivered by our experienced faculty team and industry professionals from the field of analytics. Our classrooms are equipped with state of art facilities. Eco friendly campus & online analytics lab are the silent features of our program.

Learning Management System (LMS)

DPA online Learning Management System(LMS) developed on Moodle platform is available for students, online, Can be accessed from anywhere it has all the course related contents like; classroom recording, online lectures, assignments, reading materials and live webinars to enable the candidates continue their learning during off

Industry Speakers

Radically our Business Analytics programs and various other variants of it will happen to get delivered in association with industry speakers. These sessions will be a part of every module, and is intended to improve the understanding of ideas from an expert point of view. It will give an aspect of getting the insights of Analytics world through a

Projects

Real live case studies will give students exposure to the field and an insight into real life situations. The course will give an opportunity to students to handle ‘live’ projects, making their learning truly experiential.

Case Studies

Case studies are the key to our program taken from diverse domain & companies though data’s are masked to protect company confidentiality. Students get an opportunity to apply concepts to real life situations. Case studies require the students to discuss their points of view thus sharpening their analytical and communication skills. Case studies train students

Presentations

Students at DPA are made to deliver a number of presentations. This exercise, which emphasizes both content and style, trains students to structure their thoughts and increases their confidence in public speaking

 

InstallmentsAcademic Fee*Course MaterialTotal
Admission Fee ( Within 1st week of Selection)INR 60000INR 60000
First ( Within 28 days of Selection)INR 1,73,500INR 31,500INR 2,05,000
Second (Within 180 days of Program commencement)INR 1,73,500INR 31,500INR 2,05,000
TOTALINR 4,70,000