Weekend Classroom Courses

Certification in Google Analytics & Adwords

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Digital marketing is nothing but promoting product, services or brand in one or more forms of electronic media be it television, social media, internet, mobile, radio etc.

Marketing practices have witnessed a paradigm shift in last 15 years. presence of dominating marketing channels like social media has taken over almost all other form of traditional marketing. Flyer distribution has become an activity of past. Though Print media is still one of the main channels of marketing, but often it’s not cost effective.

Companies looking for better ROI from their marketing activities prefers to go for digital marketing, reason behind-

  • Cost effective as compare to traditional marketing channels
  • Easy to track conversion
  • Easy to target and reach to the right audience


Digital media can be divided in three broad categories:

Own Media: Any media asset owned, controlled, and utilized to reach a prospective audience by any company is known to be own media. Websites, email marketing to subscribers, and company blogs are some of the example of typical owned media.

Paid Media: Medias which are not owned but used for targeting customers known as paid media. Social media marketing, google adword or simply PPC are some of the example of paid media.

Earned Media: We refer it as returns on branding, public relations professionals have historically called free media, something generated by word of mouth, buzz, or a communication “going viral.”


The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV spot or the sexiness of the website. Digital marketing programs or campaigns have a weak area, it’s analytics. It defines the success or failure of any marketing event. 

To overcome failure companies can follow the below steps: 

  • Define a Clear Goal or Objective of each campaign, the goal should be quantifiable.
  • Define key performance index for all marketing campaigns.
  • Define the parameters for success upfront by identifying targets for each KPI’s
  • Identify the segments of people / behavior / outcomes that we’ll analyze to understand why we succeed or failed


At the point when digital marketing and advertising started in the 1990s, the guarantee of advanced channels was to convey the right message to the right group of audience at the right time. Digital media has been sold as a nirvana of data accumulation, Analysis, and estimation that would yield the most proficient, improved program one could trust for. 

But over the period of time the digital industry has seen a big transformation. The digital market has evolved as google market. Though our course focuses on almost all the aspect of digital marketing & analytics still google analytics is one of our key component. 

We offer Approx. 50 hrs classroom program in digital marketing & anlytics  with our associate B-schools in various cities like Mumbai, Pune, Ahmedabd, Nagpur & Hyderabad in classroom mode whereas rest of India we offer online Live Virtual Classroom


  • Senior or mid management responsible for developing or implementing your organisation’s online strategy
  • Fresh MBA with marketing specialization looking built career in Digital Marketing
  • Entrepreneurs or marketers wants grow their business through digital channels.
  • Small business owners who need to maximize online channels for growing their business
  • Students who want to up skill in Digital Marketing


  • We Offer the most comprehensive program in Digital marketing & Analytics
  • Our course covers all latest technology used in Digital Marketing industry
  • We have the most experienced faculty team
  • We offer placement support through our Job Portal(only Job portal dedicated to cater Analytics industry)


At the end of this course, you will understand the digital media landscape various channels like owned media,paid media & earned media and the activities required to plan around , implement and manage a comprehensive digital marketing plan for your business. 

You will Learn: 

  • How to analyze digital data
  • How to do customer segmentation
  • How to create promotions around your target audience
  • How to create reports
  • How to improve conversions through digital marketing