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Role of a Marketing Analyst

21 Mar 2015

Role of a Marketing Analyst

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What does a Marketing Analyst do?

  • As a market analyst your job is to study data and information to help your employer or client make informed decisions about their market.
  • Writing reports and presentations.
  • Research and development
  • Take polls and surveys
  • Communicate information effectively
  • Marketing analysis is the study and evaluation of market trends to create marketing plans for companies before a product is developed or launched.
  • Design surveys that identify consumer preferences and prospective markets for products.

 

Skill Sets / Desired Profile

  • Attention to detail
  • Ability to interpret and
  • Statistical skills
  • Analytical skills
  • Strong written and oral communication skills
  • Knowledge of software such as Excel or SPSS

Required Qualification:

  • Typical degree subjects like math’s, social sciences, history and English, as these demonstrate the ability to analyze and interpret information
  • Degree in business, marketing or a related field is highly recommended.

 

Industries Hiring Marketing Analyst:

Applicable to all industries that distribute a product or service

  • Search engines
  • Social networks
  • IT/Software
  • Financial institutions
  • The health care
  • Engineering companies Oil industry
  • Retail
  • Telecom/Mobile analytics
  • Marketing agencies
  • Data science vendors
  • Environment, utilities government and defense
  • Manufacturing
  • BPO/KPO

Salary Range:

Median

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