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Role of a Marketing Data Analyst

21 Mar 2015

Role of a Marketing Data Analyst

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What do they do?

  • Marketing data analysts are experts in quantitative and qualitative market analysis.
  • They excel in identifying key market statistics,
  • Interpreting findings, and
  • Helping marketing managers understand the numbers behind their marketing strategies.

Required Qualifications:

  • Strong mathematical and analytical problem-solving skills
  • Bachelor’s degrees in marketing or statistics

Industries Hiring Marketing Data Analyst:

  • Search engines
  • Social networks
  • IT/Software
  • Financial institutions
  • The health care
  • Engineering companies Oil industry
  • Retail
  • Telecom/Mobile analytics
  • Marketing agencies
  • Data science vendors
  • Environment, utilities government and defense
  • Manufacturing
  • BPO/KPO

Salary Range:

Median Salary 428970 Lakhs Per Annum

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